Paid Media Audit

We offer a comprehensive paid media audit that examines your current paid advertising channels. Our goal is to ensure your ad spend is optimised for maximum impact.

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We’d love to hear what you’re up to and how we can help.

Detailed analysis of current paid channels

As part of our paid media audit, we dive into the details of your channel split, audience targeting, placements, creative elements, and copy. This audit is a critical first step in refining your paid media strategy, setting the stage for more effective and impactful campaigns.

Our audit begins with a thorough evaluation of your existing paid media channels. We assess how your budget is allocated across different platforms, ensuring that each channel aligns with your target audience and business objectives. This includes examining the effectiveness of your current audience segments and ad placements, ensuring they're delivering the desired results.

Creative and copy evaluation for maximum engagement

A key component of our paid media audit is the detailed analysis of the creative and copy aspects of your campaigns. Our content team carefully examines all elements, from the visual appeal of your imagery and graphics to the impact and clarity of your textual content. We also evaluate the consistency of your brand message across various platforms and how it contributes to overall campaign cohesion.

This thorough review helps us pinpoint exactly what captures your audience's attention and drives engagement. Understanding these elements enables us to provide tailored recommendations, ensuring that every word and image in your campaign is strategically placed to maximise audience connection and campaign effectiveness.

Optimisation recommendations for enhanced performance

The final phase of our audit provides tailored optimisation recommendations. These suggestions are designed to fine-tune your campaigns for improved performance. We look at every aspect, from bidding strategies to audience selection, providing actionable insights that can be immediately implemented to boost your return on investment (ROI) and overall campaign effectiveness.

The most important thing in any paid media campaign is to ensure you’re getting maximum ROI, and every dollar spent is working hard to achieve your business goals. If that’s not currently the case, then we can help you understand how and where to distribute your budget for the best results.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

We'd love to discuss your upcoming project and requirements

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Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.