Paid Search

Paid search is unique in that it is the only channel which allows us to buy media based on user intent. Whether at the top or the bottom of funnel, we are able to serve users with targeted messaging based on their level of intent, ultimately driving conversions at a very competitive cost. We’re partners of both Google and Bing, and work primarily in these platforms for our paid search campaigns.

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Consultant-led engagement, leveraging technology to drive results

Our consultants work closely with clients to ensure paid search campaigns are aligned with business objectives. They also oversee all optimisation and implementation, ensuring paid search campaigns are performing strongly. This hybrid approach allows us to keep paid search campaigns and business objectives closely aligned, meaning paid search can react to business challenges quickly and effectively. Underpinning our implementation is a unique approach to technology; one where it is harnessed to drive operational efficiencies and better business outcomes.

Using paid search to target users with high intent

Paid search exists to engage users actively searching for solutions that align with what your business offers. By strategically positioning your brand at critical middle and bottom funnel stages, we not only increase the visibility of your offerings but also attract users who are further along in their purchase decision journey. This method of targeting ensures the traffic driven to your site consists of potential customers with a higher chance of converting, thus ensuring the most efficient allocation of budget. By doing so, we not only enhance the chances of conversion but also ensure a higher return on investment for your campaigns. Our aim is to use paid search to connect your brand with users who are not just browsing but are ready and willing to engage, making each ad dollar count towards business growth.

Harnessing integrated search learnings for comprehensive coverage

We adopt an integrated approach, analysing gaps in your organic rankings and supplementing them with paid search strategies. This holistic view ensures that all potential avenues for visibility are explored and capitalised on. Being platform agnostic, we evaluate opportunities across both Google and Bing, determining the most effective environment for your media spend. Our goal is to create a synergistic relationship between your organic and paid search efforts, ensuring comprehensive market coverage and enhanced visibility.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

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Featured insights from our team.

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We’d love to hear what you’re up to and how we can help.

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