Consultant-led engagement, leveraging technology to drive results
Our consultants work closely with clients to ensure paid search campaigns are aligned with business objectives. They also oversee all optimisation and implementation, ensuring paid search campaigns are performing strongly. This hybrid approach allows us to keep paid search campaigns and business objectives closely aligned, meaning paid search can react to business challenges quickly and effectively. Underpinning our implementation is a unique approach to technology; one where it is harnessed to drive operational efficiencies and better business outcomes.
Using paid search to target users with high intent
Paid search exists to engage users actively searching for solutions that align with what your business offers. By strategically positioning your brand at critical middle and bottom funnel stages, we not only increase the visibility of your offerings but also attract users who are further along in their purchase decision journey. This method of targeting ensures the traffic driven to your site consists of potential customers with a higher chance of converting, thus ensuring the most efficient allocation of budget. By doing so, we not only enhance the chances of conversion but also ensure a higher return on investment for your campaigns. Our aim is to use paid search to connect your brand with users who are not just browsing but are ready and willing to engage, making each ad dollar count towards business growth.
Harnessing integrated search learnings for comprehensive coverage
We adopt an integrated approach, analysing gaps in your organic rankings and supplementing them with paid search strategies. This holistic view ensures that all potential avenues for visibility are explored and capitalised on. Being platform agnostic, we evaluate opportunities across both Google and Bing, determining the most effective environment for your media spend. Our goal is to create a synergistic relationship between your organic and paid search efforts, ensuring comprehensive market coverage and enhanced visibility.