Paid Social

Our approach to paid social is designed to maximise your brand's impact across social media platforms. By employing best practices in campaign setups and leveraging the machine learning capabilities inherent in these platforms, we ensure your social media ads are not only visible but also highly effective and tailored to reach your ideal audience.

Get in touch.

We’d love to hear what you’re up to and how we can help.

Multi-platform strategies to reach your audience

We work across a variety of channels including Meta, TikTok, Pinterest, LinkedIn, and more. This allows us to identify and capitalise on the best environments to place your media spend, ensuring that your brand is present where your customers are, even when they're not actively searching for you. This can help to drive awareness and subsequently nurture users through the consideration phase, encouraging them towards your products/services when they’re ready to convert.

Full funnel targeting for comprehensive reach

Our paid social strategies embrace full funnel targeting, enabling us to engage with a broad user base at scale. We begin by reaching out to wide audience segments, then narrow down to those with specific category interests. Finally, we implement retargeting strategies to close the loop. This method ensures that we capture potential customers at every stage of their buying journey, from initial awareness to the final decision, enhancing the overall effectiveness of your campaigns and making sure that every campaign dollar is reaching its maximum potential.

Data-led campaigns that blend technology and consultant expertise

Our approach to creating and running successful paid social campaigns centres around a blend of expert consultancy and technological innovation. Our consultants will work closely with you to determine your business objectives, then collaborate with you to finalise a social media campaign that meets your unique needs and resonates with your audience.

By integrating advanced machine learning tools with our consultants' deep industry insights, we are able to fine-tune your campaigns for optimal performance. Our focus is on crafting a strategy that evolves with your audience, ensuring that your campaigns continually adapt and improve, thereby driving impactful business results.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

We'd love to discuss your upcoming project and requirements

Please use the form to get in touch, and a member of our Consulting team will respond.

Get in touch

Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.