Programmatic advertising is an advanced approach to marketing that automates the ad buying process, utilising sophisticated algorithms to ensure your adverts reach the ideal audience at the perfect moment. We consider this an integral part of our digital marketing strategy for its efficiency, precision and economy.

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Understanding programmatic advertising

Programmatic advertising represents the intersection of technology and creativity. It uses artificial intelligence and real-time bidding for ad placement, allowing for the automatic buying of display and video ad space. This method ensures a broad reach while maintaining precision in targeting, placing your brand in front of your ideal audience, wherever they are online. Programmatic ads are not just about broadening your reach—they're about expertly connecting with audiences in a way that traditional methods can't match.

By adopting this innovative advertising technique, we ensure that your campaigns are not only far-reaching but also highly relevant and effective, keeping you ahead in today’s fast-paced, increasingly crowded market.

Targeting that hits the mark and optimises ad spend

The strength of programmatic advertising lies in its audience and contextual targeting capabilities. By analysing user data, such as browsing behaviour and preferences, it ensures your ads are displayed to users most likely to be interested in your products or services. This level of precision not only optimises your ad spend but also enhances the user experience, making it more likely for your message to resonate with your target audience and convert them into happy customers.

Enhanced control with whitelists and blacklists

To further refine your advertising campaigns, programmatic advertising offers the option to apply whitelists and blacklists. This feature gives you greater control over where your ads appear, aligning them with environments that reflect your brand values and avoiding those that don't. Such control is essential in maintaining brand integrity and ensuring your advertising efforts yield the best possible results. We can guide you through this process, providing you with the details you need to make an informed choice and have the final say on where your ads are placed.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

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