Reporting Dashboards

Utilising PowerBI as our foundational technology, we create bespoke reports that integrate data across all channels, providing comprehensive insights into your marketing campaigns.

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Tailored reporting with Microsoft PowerBI

Power BI, Microsoft's data visualisation tool, transforms data into interactive dashboards and reports. It integrates data from various sources, enabling businesses to gain valuable insights through advanced analytics, visualisations, and real-time updates, thereby facilitating informed decision-making and strategic business improvements. Our custom-built report dashboards are designed to track KPIs and illustrate the real business impact of our strategies, offering 24/7 access to real-time data.

Our reports are custom built, meaning they can be integrated and visualise data from a plethora of sources. Each dashboard is purpose-engineered by our data team, tailored to meet the specific needs of each client. This bespoke approach ensures that you receive a reporting dashboard that truly reflects your unique business objectives and marketing strategies.

Comprehensive data integration and granular analysis

The strength of our reporting dashboards lies in their ability to integrate and bring in data from each marketing channel seamlessly. This holistic view enables us to track critical KPIs and assess the direct impact of our results on your business. Our reports hone in on the granular details of channel performance, creative effectiveness, ad responses, and campaign success. This detailed analysis provides a clear understanding of what works, what doesn’t, and where new opportunities for optimisation lie.

Enhancing reporting with AI and real-time data

Embracing the latest advancements, our reports can incorporate Large Language Models (LLM) and AI technologies based on business requirements. This powerful integration can dramatically elevate the precision and depth of our analysis, offering sophisticated insights into complex data sets.

Our engineers can custom build AI-driven reporting solutions based on your business requirements. This fusion of AI and real-time analytics transforms data into a strategic asset, which is beneficial for both our consultants and clients. It provides a deep understanding of intricate data patterns that can enable proactive decision-making, lead to more informed marketing strategies, and ensure that your business stays ahead in a dynamic and competitive landscape.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

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Featured insights from our team.

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We’d love to hear what you’re up to and how we can help.