SEO Strategy

From expert keyword targeting to user experience optimisation, our approach to SEO is focused on converting website traffic into tangible results like sales, leads, and enhanced brand awareness. Discover how we can help you achieve your business goals through an interconnected and strategic approach to SEO.

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Targeting high-quality traffic with keyword intent matching

Our SEO strategy emphasises attracting the right kind of traffic to your website—traffic that leads to real business results like conversions, sales, and leads. Our approach involves expert keyword intent matching, where we conduct comprehensive keyword research to identify terms that align with your business objectives and mirror the search intentions of your potential customers. Whether they’re seeking information, researching products, or are ready to make a purchase, our goal is to ensure your website captures your target audience. This focus on attracting quality traffic is fundamental to transforming your online presence into a powerful business asset, while also maximising your ROI.

Improving user experience and leveraging data-driven insights

Our approach to SEO extends beyond keywords and content to encompass user experience optimisation. We ensure your website offers a seamless experience with fast load times, mobile responsiveness, and intuitive navigation, all of which are crucial for visitor conversion. But our strategy doesn't stop there. We also employ data-driven decision-making, continuously monitoring and analysing your website's performance metrics, including rankings, SEO traffic, user behaviour, and conversion rates. This ongoing analysis allows us to continuously refine our strategies, ensuring your SEO investment aligns with your objectives and stimulates business growth.

eCommerce success through strategic SEO optimisation

For online retailers, achieving success in the eCommerce space requires a multi-faceted approach to SEO. To increase the amount of high-value traffic your eCommerce website sees, we focus on optimising product and category pages so they attract and engage potential customers for improved conversions. Our strategies extend to fine-tuning the overall site structure and managing its crawl budget effectively, ensuring search engines can efficiently index and rank your offerings. This comprehensive approach enhances the online visibility and accessibility of your products, leading to increased sales.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

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Featured insights from our team.

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We’d love to hear what you’re up to and how we can help.