Shopping Ads

Our approach to shopping ads is designed to optimise your product feeds and drive conversions at this crucial stage of the customer’s decision-making process. By employing the latest technologies, we ensure your adverts stand out and reach the right audience.

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Maximising visibility across multiple channels

In the ever-evolving world of e-commerce, shopping ads have become a crucial element for businesses looking to enhance their online presence. Our digital marketing expertise extends to creating impactful shopping ads across both Google and Bing. The strategic placement of your shopping ads ensures your products gain maximum visibility where it matters most.

In addition to these traditional channels, we also explore shoppable formats across various platforms such as social media and display networks. This diverse approach helps place your products right in front of potential customers, no matter where they are browsing.

Feed optimisation for enhanced campaign performance

The key to successful shopping ads lies in critical feed optimisation. At G Squared, we dedicate ourselves to enriching the data that feeds into your campaigns, enhancing product descriptions, images, and metadata. This optimisation goes beyond superficial changes—it's about making your products stand out in an increasingly crowded and competitive digital marketplace. By improving the quality of your adverts, we ensure that your products are displayed to their best advantage, driving real business results. Our expertise in feed optimisation ensures that your products capture the attention of potential customers, leading to increased sales and a tangible impact on your bottom line.

Embracing innovation with machine learning and AI

Staying at the forefront of digital advertising, we embrace the latest in machine learning and AI technologies, including innovative formats like Performance Max. By contrasting these with more controlled campaigns like Standard Shopping, we can pinpoint the most effective advertising strategies for your unique business needs.

We also leverage dynamic remarketing across paid social and programmatic display, engaging users who have already expressed interest in your products. This targeted approach at the bottom of the funnel significantly boosts conversion rates, ensuring that your advertising spend translates into real growth and success for your business.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

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Featured insights from our team.

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We’d love to hear what you’re up to and how we can help.

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