User Studies and Research

Understanding and meeting user needs is central to creating successful digital experiences. Our approach to understanding your target audience combines various techniques, from contextual enquiry to user validation, ensuring every decision is grounded in real user insights.

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Unlocking user needs through hands-on investigation

Whether it's early prototype testing or comprehensive focus groups, we're committed to capturing the voice of your users. At the start of our process, we focus on contextual enquiry and analysis. This involves stepping into the users’ world—understanding their goals, objectives, and frustrations. By comprehensively analysing user needs from the outset, we ensure that our designs and strategies are aligned with what users genuinely want and need. This foundational understanding sets the stage for creating solutions that are not only functional, but also resonate strongly with your target audience.

Gaining initial insights in a real-world context

Early user testing plays a pivotal role in our development process. Here, we walk users through early design prototypes, gathering their valuable initial insights. This stage is crucial for identifying potential usability issues and understanding the user's perspective on the design's intuitiveness and functionality. These early interactions help steer the project in the right direction, always keeping the end user’s needs and requirements in mind.

Informed user-centric decisions

Our approach involves rigorous user validation by conducting interviews and running focus groups to validate the decisions made during the UX and UI processes. This step is essential to ensure that our design choices and user pathways align with user preferences and requirements. Our focus group sessions are invaluable for gaining a broader understanding of user attitudes and behaviours. They provide a platform for open dialogue, where diverse user opinions can be heard and analysed, offering rich insights that feed into more nuanced and effective user experience strategies.

Our process, underpinned by technology​.

Data
Strategy
Delivery
Reporting

Quantitative analysis

Through our proprietary AI technology, Gamma, we analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

We'd love to discuss your upcoming project and requirements

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Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.