Video Ads

The digital marketing space is constantly evolving, and video ads are fast becoming an effective way to reach your audience. We can help you craft compelling video adverts that are perfectly suited for a range of digital platforms, including YouTube, TikTok, broadcaster video on demand (BVOD), and more. Our approach is designed to leverage these dynamic platforms to reach users effectively, especially those seeking informative and engaging content.

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Capturing audiences on leading video platforms

Video platforms such as YouTube and TikTok have begun to play a greater role in the customer journey, playing a role in both awareness (through browsing) and middle/bottom funnel activity (through searching). These platforms have become go-to destinations for users seeking 'how-to' guides, informational content, comparisons, and brand reviews. Our video ad strategies are tailored to tap into these engaging channels, connecting your brand with a diverse and growing audience actively seeking content relevant to their interests and needs.

Engaging users with digital video to bring home your message

Digital video advertising offers a unique advantage—a more engaged audience in a full-screen, sound-on environment. However, your audience’s attention is a prized commodity, and the video advertising landscape is a crowded place where your competitors are also vying for your audience’s attention. So while your audience is already engaged, you still need to make sure you capture their full attention and get your message across to stand out from the rest. By ensuring strong video creative is paired with acute audience targeting, these channels are incredibly effective in delivering your message in a way that resonates and leaves a lasting impact, keeping your brand top of mind.

Broad reach with targeted impact for real business results

By leveraging diverse digital platforms for video ads, we offer your brand a broad reach combined with targeted impact. Our expertise in these digital spaces ensures that your video content is not only seen but also connects with the right audience at the right time. This strategic placement leads to higher engagement rates, better brand recall, and, ultimately, a stronger connection with potential customers. All of this together drives change and enhances the user experience, supporting a full funnel digital strategy that aims to convert users into happy customers and loyal brand advocates.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

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Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.

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