We’re not even a quarter of the way into 2022 and the web design statistics are in. Why does that matter? Well, if you’re a business, these data is nothing short of a gold mine of valuable market insights that could potentially form the bedrock of your brand’s next digital marketing campaign. So, without further ado, let’s dive in.
92.6% of internet users use their mobiles for the internet
50% of consumers believe that businesses should prioritize their web design
75% of users say they judge a company’s credibility by its website design
$200-$500: the average cost of building a website using a premade template
$1000-$9000: the average cost of building a website using a custom template
88.5% of web designers cite slow loading time as the top reason why visitors leave a website
36% of customers click on the brand logo to reach the homepage
38% of visitors will stop using a website if the layout of the content is unattractive
23% of retail businesses don’t have a website
89% of customers went to a competitor after a poor user experience
47% of users expect a web page to load in 2 seconds or less
48% of visitors say that if a brand’s website is not mobile-friendly, they will think that the business doesn’t care
39% of people will stop engaging with a business’s website if the image take too long to load
51% of visitors believe that “thorough contact information” is the most important element missing from company websites
44% of visitors will leave a business’s website if there is no contact information of phone number
47% of visitors look at a busines’’s products or services page before looking at the rest of the site
The web design services industry in Australia is expected to grow by 1.7% in 2022, with a current market size of $1.2 billion
70% of small business sites don’t have a Call To Action on their homepage
94% of negative website feedback is design related
22% of marketers claim to be ahead of the curve in respect to responsive website design
Visitors, on average, only read about 20% of words on a webpage
Websites that have scannable text score 47% better on usability
91% of consumers are more likely to shop from businesses who remember and provide offers and recommendations that’s relevant to them
57% of users say they won’t recommend a business with a poorly designed website
94% of first impressions are related to website design
So there you have it, the latest numbers and figures from the web design data trove of 2022.
And as you might have picked up on, there are a few themes that are well worth some consideration for businesses, going forward. The most pressing of which seems to be curating a seamless UX, lest your brand miss out on a bevy of potential customers.
Though creating a coherent UX, as well as taking care of all the other aspects of web development, is not a walk in the park. With the success of your business on the line, you don’t want to take any chances. Exactly why hiring a team of expert web developers from a Sydney web design agency is a near-surefire way of guaranteeing your brand comes out on top with a unique, fast-working, mobile-friendly web design. After all, no brand wants to be a bad statistic.
More brands that we’ve helped.
Featured insights from our team.