Research and data analysis informs our decision making.
We develop a comprehensive Sydney website development strategy that provides a roadmap of the solution, ensuring we are designing & building to allow for scale. Our consultative approach ensures our websites continue to evolve to suit user needs and meet business objectives.
To drive real business results, we focus on user needs.
Our approach to experience and interface design puts the user at the core of the solution. We craft journeys to meet the specific needs of the critical user personas recognised in our research. Ultimately, if we’re meeting user needs we are achieving real business results.
Clinical coding & execution.
We work in a hybrid Agile framework, tackling tasks in sprint intervals ensuring we remain accountable to a project’s critical path. We invite clients to be part of this process and operate collaboratively. This transparency results in higher standards of coding – and clinical execution of our deliverables.
Real business results.
Sealy of Australia
Simplifying the Sealy Posturepedic online experience
mattress selector completions
improved exit rate
increased time on page
Transforming the Mitsubishi Electric online experience
increase in organic conversions
increase in calls
increase in conversion rate
DataWith the recent shift towards tighter data privacy, we have seen the fundamental impact data has on business results. We treat data as the critical foundation for any digital strategy, with our team of analysts providing actionable insights that provides the springboard for all work.
StrategyWe start by mapping out the user journey and developing a funnel which illustrates this. We then use data to determine where the challenges exist, and develop a strategy centred around opportunities to improve that flow and subsequently, business results.
ImplementationBusiness challenges have implications across multiple digital channels. We provide an integrated approach to solving these challenges through our team of specialists across UX/UI, development, paid media and SEO.
EvaluationWe implement validation periods for all our work to quickly determine whether we’re driving optimal business results. Through this reporting and analysis, we ensure our process is cyclical and results are consistently improving.
G Squared immediately impressed us
G Squared immediately impressed us with their appetite for data and understanding not only what our customers were looking to gain, but what would best influence growth for our business. In doing so, they worked closely with our marketers, executives and wider stakeholders. This allowed them to develop a deeper understanding of the business, which is particularly important for a brand like ours which had previously relied solely on bricks & mortar retail..
I am proud to recommend G Squared
G Squared spearheaded a digital transformation for our business that focused on improving the online booking process. The mobile booking process was based on G Squared’s research and this is what assisted in boosting online booking numbers significantly.
Brands we work with.
Get in touch
Please use the form to contact us about your project. A member of our team will be in touch within 24 hours. If you prefer, give us a ring on
(02) 9339 4500