The 8 Best Free Social Media Management Tools in 2020

12 June, 2020
Rio Prawira
4min read


  • TweetDeck
  • Zoho Social
  • SumAll
  • CrowdFire
  • Talkwalker Alerts
  • Google Alerts
  • Buffer
  • SocialOomph
  • Conclusion

With the help of the right social media management tools, you can effectively scale the launch of your social media campaigns and maximise their impacts with very minimal staffing resources. 

To assist in your brand’s social growth, our team has put together 8 of the best social media management tools in 2020.


Twitter has become one of the ideal platforms for online engagement and brand promotion. For people who are planning on venturing this channel, TweetDeck is an excellent tool you can use without spending a penny.

TweetDeck allows users to manage multiple accounts and eliminate most of Twitter’s noise by tracking hashtags and replying to numerous users, as well as viewing your page feed in real-time.

Moreover, you can also arrange and systematise your tweets and activity in separate columns, so you get more productivity in one screen. Besides, if you’re already familiar with Twitter, getting used to TweetDeck will be much easier. Better yet, it is free for everyone. 

Zoho Social

Both for a startup or established businesses and agencies, Zoho Social, is an efficient and promising tool. This tool helps you manage several profiles, research relevant keywords, collaborate with team members, and schedule posts ‒ all in a single dashboard.

While Zoho Social shares the same features and tools with other platforms, it also has Facebook lead ads, advanced reporting features, a SocialShare browser plugin, and customer relationship management (CRM) integration.

Furthermore, agencies can also enjoy Zoho Social’s services with their business and agency plans. Zoho Social has a free plan for personal users that allows them to manage one account, including the URL shortener and SocialShare browser plugin. But for businesses and agencies that need more features, there are paid plans available as well.


Another free social media management tool is SumAll. This app is capable of providing insights from followers and engagements across multiple social web channels like Facebook, Twitter, Instagram, and LinkedIn.

With SumAll, you can set up a periodic email digest and gather analytics on likes, follows, mentions, and retweets right at your inbox. Also, you can choose between accounts that you wish to manage to drive your brand to your goals.

Aside from that, you can automate and schedule posts and updates like milestones, new products, and company performance for transparency. All you need to do is set it up how you want it to work, and SumAll will do the rest for you ‒ everything for free.


Among the best free social media management tools is CrowdFire. With it, you can manage your social accounts in one place as well as discover and schedule your content in an improved manner.

CrowdFire is also a great tool to manage your Twitter account and optimise other social media platforms smoothly. You also get a user-friendly analytics report to monitor your progress and create a bespoke social media marketing campaign.

You can use most of CrowdFire’s features for free. But to use all the more features, you can get the basic plan for just about AU$11 /mo.

Talkwalker Alerts

After publishing your brand online, you’d need to know what people think and say about it on the social web. Also, you need to monitor the conversations and mentions circulating your brand. 

That’s where Talkwalker Alerts shines ‒ giving you a step ahead of the competition for free. With it, you can monitor every single mention of your brand and track particular keywords across the news platforms, forums, websites, and social media such as Twitter.

You also get all the consolidated results directly in your email, plus you can set it to update you as often as you’d like. Listen to your target audience and create a bespoke marketing strategy with this free tool.

Google Alerts

Google Alerts is yet another promising tool designed by ‒ well, Google itself. It is a content detection and notification service which sends emails to the user whenever it finds interesting and relevant content.

Moreover, it helps you track conversations and mentions of your brand that you may not be aware of. Hence, with the help of this free tool, you can have a good idea of the ROI of your social media engagements and efforts. 

You can also use Google Alerts for functions such as:

  • Keeping up with your niche

  • See how your competitors are doing

  • Establish your network within your niche

  • Find new blogging opportunities

  • Track keywords and phrases for new content


Buffer is another social media management tool that you can take advantage, for free. This application is used by a lot of individual brands, businesses, and agencies that want to build a robust online presence. What puts it above the competition is its intuitive dashboard, giving you an easy and smooth user experience.

Moreover, there are monthly plans available for people who’d like to access advanced features and get rid of the restrictions. But you can still enjoy a wide range of services using Buffer such as scheduled publishing, engagements, analytics, as well as team collaboration. Aside from that, it also supports several platforms, including desktop, iOS, and Android. 


SocialOomph is an excellent free tool that’s more inclined with Twitter account management. With it, you can schedule brand tweets and updates, monitor specific keywords, shorten site URLs, and have access to other features free of charge.

Furthermore, SocialOomph also offers unique features for other social media platforms like Facebook, LinkedIn, and Pinterest. Although, some premium features are covered under its paid plans. Some of its advanced features include automated direct messages, identifying brand influencers, follow-backs, and more.

Still, all the essential tools to kickstart your social media management are available using a free account.


You don’t need to pay a fortune to gain control over your social media and leverage online channels for your brand. Using the tools we’ve mentioned above, can help in keeping track of analytics and achieve timely and relevant decision-making.

Moreover, gaining more likes, shares, and followers is just half the battle. Speak with us today about our social media services and how we leverage these numbers and turn them into real business revenue.

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