There are simple web design hacks that you can leverage to improve user engagement on your web pages. If improving website sales is your primary goal, then page engagement is a key recipe to achieving this.
Here are our top 5 tips to achieving improved page engagement and ultimately increased website sales.
1. Make your website mobile-friendly
Nowadays many internet users access the internet via mobile devices. You will be doing your website a disadvantage if it is not mobile friendly. To take advantage of both desktop users as well as mobile users, you should ensure your website design is completely responsive across all major devices. This will allow for the best browsing experience no matter what type of device they’re using.
2. Social proof pages with testimonials
It is important that pages that are selling a product or service display visible testimonials or reviews.
Testimonials are a key confidence booster when a user is looking to potentially purchase from you. To further add to improving engagement, make sure that each testimonial is followed up with a picture of a person or a company logo. By doing this, you can humanise your product or service into something that your customers are able to relate to.
3. Balance: break up large chunks of text on your pages
Users are naturally attracted to content that are appealing to the eyes. Try to use links, videos and images to break up the content of your page so that it will be easy for people to read. People need micro breaks while reading to digest information and then continue.
A page with too much text can lead to users getting overwhelmed and ultimately clicking off. Balance is the key to great page engagement.
4. Well-organised linking structure
Incorporating a clear and well-organised page linking structure allows readers to go directly to pages they find useful. If it is an important sales page, have navigation links to indicate the next course of action. You will increase the engagement on your pages significantly if you can design the page in such a way where people can move from one section to the other easily.
A well-organised navigation will also allow for efficient search engine crawling. This will have a direct impact on your website’s SEO ranking. The trick is to make sure that important pages can be easily accessible and are no more than 2 clicks away from the homepage.
5. Improve site speed
As a society, we’re quickly becoming impatient shoppers. If we don’t find something we’re looking for, we’d most likely click off and jump straight onto another website. It’s reported that most people will not wait more than 4 seconds for a page to load before clicking off.
The choice of website hosting, web design and images on your page contributes greatly to making up a page’s loading speed. Make sure to consult with your web design agency to ensure that your website is loading lightning fast to endorse a greater browsing experience.