What Does an SEO Agency Do?

1 August, 2022
Mark Raymundo
3min read


  • What is SEO?
  • What is an SEO agency?
  • So, what exactly does an SEO agency do?

Every day, people are typing in Google search queries trying to find solutions to their problems. Where’s the best Mexican restaurant in Sydney? Why is my laptop not turning on? How do I deal with a noisy neighbour? Think how your business would benefit if any of your pages comes up when people type in these search queries.

It could be a home page, services page or a relevant blog post; when your page springs up on the first page of the search results, you have yourself an incredible opportunity to capture new customers, increase brand awareness and generate traffic and leads. How do you make that happen?


That search box you see on search engines like Google is a powerful tool because it’s what people need to express an intent. Your goal is to capitalise on that by working on your SEO with a reputable SEO agency.

What is SEO?

SEO (search engine optimisation) is a branch of digital marketing that aims to boost a website’s visibility in search engine results pages (SERPs). The goal is to make sure the website ranks high for relevant queries, so that when people search for answers, your business is there to fill that need.

What is an SEO agency?

An SEO agency is a third-party company that helps businesses rank high on SERPs by providing top-notch SEO services. They make improvements to your website, which may include creating content, adding alt text to images, building links, etc.

As you can see, SEO is a wide-ranging field. It’s also an ongoing process, and with best practices evolving to adjust to Google algorithm updates, you’ll need an agency with expertise in various aspects of SEO.

It’s also important to partner with an SEO agency that can explain everything in simple terms. SEO can be quite complex to the uninitiated, so it’s important that they’re able to communicate with you as often as needed and as clearly as possible.

So, what exactly does an SEO agency do?

SEO agencies operate differently as every campaign is unique. That being said, we’ve compiled a quick list of services an SEO agency typically provides in regard to the general goals of search engine optimisation.

Conduct a website audit

An SEO agency will conduct a detailed assessment of your website’s performance (including your SEO rankings) and find opportunities for improvement. They’ll need access to your site and your account to relevant analytics tools like Google Analytics. A website audit typically covers but is not limited to checking the following:

  • Site structure

  • Keywords your site is ranking for

  • Backlinks

  • Organic traffic

  • Page load speed

  • Mobile-friendliness

The SEO agency will also look into how your competitors are doing SEO. And with all the data they gathered, they’d have a better idea of who your target audience is and what the agency can do to get you to the top of the rankings.

Create an SEO strategy

With the website audit done, the SEO company is now ready to develop and execute an SEO strategy tailored to your business. The plan typically covers the following:

  • Content

  • Backlinks

  • Technical SEO

  • User metrics

  • Traffic

  • Online reputation

Let’s say you’re a seafood restaurant owner in Brisbane. You’ll work with an agency to make sure your site lands on the first page of SERPs every time someone searches for ‘Brisbane seafood restaurant,’ ‘best seafood restaurants Brisbane’ or ‘What’s the best seafood restaurant in Brisbane?’

Monitor and report results

Using various tools, the agency continuously monitors how your website is performing to see if the SEO campaign is successful. Common metrics include traffic, visibility, leads and ROI.

If the campaign isn’t giving your intended results, the agency will give insights on what could be going wrong and what could be done to achieve those results. From there, they’ll adjust the strategy. All information should be provided to you with complete transparency.

As mentioned earlier, SEO is an ongoing process and is a critical piece of the digital marketing puzzle. Any business with online marketing initiatives needs an experienced SEO agency like G Squared. Direct your questions to G Squared’s SEO experts and find out how you can develop a strategy that will drive relevant traffic to your website and ultimately help you reach your goals.

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