Why It’s Worth Hiring a Web Design Agency
Whether you’re in real estate, medicine, landscaping or pretty much any other industry under the sun, it goes without saying that, as a business, having a high-quality website is integral to your brand’s success. Being able to reach potential customers through the digital medium has never been more important, especially for those in retail.
But it’s not just enough to have a website – it needs to have a well-functioning, visually engaging and overall professional design if your business is to have any chance of attracting and holding users’ interest in your product or service. To drive this point home, we’ve made a list of the top 3 benefits businesses can expect from hiring a professional web design agency in Sydney.
You Save Time
It’s helpful to think of this benefit as twofold: 1) You’ll be saving valuable time on the web development process by having efficient experts handle the task, 2) You’ll be able to direct your in-house resources to the actual business side of things so you can grow your brand.
When all is said and done after completing the discovery, design, development and modification phases, on average businesses may be looking at a 14 week minimum, from start to start to launch. Though this number can vary quite a bit depending on the type of website (eCommerce, blogs, brochure websites etc.), scope and requirements you have in mind.
But, no matter which way you look at it, a professional web development agency is the best option for having your website up and running in the fastest time possible, without compromising on quality.
An Elegant Web Design
The visual appeal of your site is the first thing that visitors will see and the first impression they’ll get of your brand, so it’s crucial that you have a web design that pulls out all the stops. If you want to bolster the success of your business it’s not enough to just rely on generic templates from DIY website-builders. To give your site a unique look, one that distinguishes you from the competition, it really is a wise idea to get a professional in.
Just consider that:
- 48% of internet users stated that web design was the #1 factor in judging a business’s credibility (Blue Corona, 2018)
- 38% of visitors will click off a business’s site if they think the layout is unattractive Review42, 2022)
- Already, 73% of companies have invested in web design to differentiate their brand (Blue Corona, 2018)
Hiring a professional web development agency goes a long way in attracting visitors and converting leads to conversions for your business, simply from creating an attractive web design.
Functionality and Reliability
Creating a website that offers a seamless user experience (UX) isn’t the easiest thing to master if you don’t have a wealth of experience under your belt. A lone website, like the ones you can expect to get from a DIY builder, isn’t going to function particularly well without the necessary plugins and other tools.
Having a site that loads quickly, is easy to navigate and is just as easy to operate across other devices (particularly mobile) is paramount in giving visitors a pleasant experience. A slow-to-load, cluttered design is a sure fire way of frustrating users, and a one way ticket to them licking over to a competitor.
It’s already been shown that:
- 57% of customers would not recommend a business unless they had a mobile-friendly website (Equation Research, 2011)
- 88% of consumers are unlikely to return to a website after a poor UX (Review42, 2022)
- For every $1 invested into a business site’s UX there is a $100 return (WebFX)
- A great UX design can boost conversions by up to 400% (TechJury, 2022)
Clearly, how functional your business site is makes a significant difference in how people interact with and perceive your brand.
That’s just the start
While we’ve named just a few of the benefits that businesses stand to gain from bringing on a professional web design agency in Sydney. There are, of course, many more perks you could be capitalising on – optimised SEO, continuous support and improved customer protection just to name a few.
March 7, 2022