Technologies we work with

As Consultants, it’s important we bring to our clients a range of the best technologies in market to consider for their project. These include:


Contentful is a headless CMS that provides a scalable and flexible platform for managing content. It allows organisations to create, manage, and publish content to any platform, device, or channel using APIs.

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Sitecore is a leading digital experience platform (DXP) that helps organisations create and manage personalised digital experiences across multiple channels and touchpoints. Sitecore has gained a reputation as a robust and flexible platform that provides numerous benefits to our clients.

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Drupal is an open-source content management system that is widely used for building websites, applications, and digital experiences. It offers a flexible and scalable platform for managing content, with a variety of themes, modules, and extensions available to extend its functionality.

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WordPress, particularly when used headlessly, can be a powerful marketing-enabled technology to utilise for your web project.

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Shopify is a popular e-commerce platform that allows businesses to set up and manage an online store. Shopify provides a simple and intuitive interface for managing products, orders, and customers, making it easy for businesses to get started with e-commerce.

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Optimizely CMS offers a powerful headless platform for developing and managing websites that drive engagement, conversion, and growth. With its intuitive interface and robust features, Optimizely CMS empowers markers and developers to create and enhance digital experiences that resonate with their audiences.

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Headless CMS and Headless Commerce

Headless CMS and Headless Commerce are modern approaches to managing content and e-commerce respectively, that allow organisations to separate their front-end and back-end technologies. With a headless CMS, the content management system operates as a backend-only system, delivering content through APIs to any front-end platform or device.

A headless commerce solution allows organisations can manage their eCommerce operations through a separate back-end system while integrating with any front-end platform of their choice.

To discuss these technologies further with a member of our Consulting team, please get in touch.

Our partnerships

It’s important we work closely with the technology partners to ensure the products suit your requirements, and the license tier is appropriate. See below some of our partnerships:

We offer the following consulting services:

Research & Insights

Data deep-dive, heatmap and user journey observations, competitor benchmarking, project opportunities and web strategy.

Stakeholder workshops

Interactive workshops with key stakeholders to determine key user personas, profile them, and map their journey. In addition, allows us to identify key requirements and priorities, together with ensuring each business unit is consulted for the project.

User studies and interviews

We lead consultative work with segments of your target audience to better understand their motivations, barriers and pain points. We can also conduct observational work where we test new features, content architecture or conversion flows directly with them.

Technical platform discovery

Reviewing suitable platforms and technologies to help power website and meet business needs. Liaising directly with vendors on your behalf, and summarising benefits/limitations and costs of each for your review, together with our recommendations.

Feasibility studies

Analysing and providing recommendations on the viability of a particular product, project or opportunity.

Website audit

Analysing existing website, user flows and technical stack; reviewing data and providing recommendations for result uplift.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

We'd love to discuss your upcoming project and requirements

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