Mitsubishi Electric

Transforming the Mitsubishi Electric online experience

32% increase in organic conversions

45% increase in calls

34% increase in conversion rate



Giving a renowned retailer a leading edge in the digital space.

Search Engine Optimisation (SEO)

UX Research & Persona Profiling

User Experience Design

User Interface Design

Front-End Development

Back-End Development

Content Ideation

Content Production

The Challenge.

Mitsubishi Electric offers high quality residential, commercial and industrial electronics. To enable them to get their products in front of the right customers, they needed an effective eCommerce website that users could navigate easily. They also wanted to build their online presence and promote their products to a larger and more qualified audience.

The Solution.

G Squared audited the website to find ways to better optimise pages for conversion and search engine rankings. Content on product pages were updated and we changed some product headlines to make them simpler to understand and more self-explanatory.

The Result.

Mitsubishi Electric now ranks on the first page of Google Search for 25.15% more commercial and transactional keywords. They experienced a 32.2% growth in organic conversions with a 34.1% rise in organic conversion rate. These results can be attributed to their optimised new website experience, handled by our web team, which has aided them in improving engagement rate to 53.05%. G Squared continues to work closely with Mitsubishi Electric to further improve their content strategy and provide customers with a quality website experience.

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