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Australia’s fastest-growing Sitecore partner

Future-ready Sitecore builds, made for scale. G Squared delivers fast, flexible, composable experiences on Sitecore’s SaaS DXP and XM/XP PaaS.

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We’d love to hear what you’re up to and how we can help.

Why Sitecore XM Cloud

Sitecore has shifted. XM Cloud is its flagship product: cloud-native, versionless, headless by design. It gives marketing teams more agility, and eliminates the upgrade cycle that’s slowed Sitecore projects in the past.
Whether you're currently on XP or exploring options, XM Cloud represents a cleaner, faster, and more modern approach to web experience delivery. No more patching. No more waiting. Just speed, flexibility, and cloud scalability.

Our Specialisation

At G Squared, we don’t just “do Sitecore.” We specialise in XM Cloud-first implementations that strip back complexity and unlock the real value of the platform.
We're a digital consultancy that understands content strategy, performance marketing and front-end experience design. That means we build Sitecore sites with the entire customer journey in mind—not just the CMS.

Our Implementation Approach

Our XM Cloud projects typically run as fixed-fee, phased programs delivered in sprints. Each phase is designed to reduce risk, move fast, and deliver business value early.

Our typical approach includes:

01.

Discovery & Roadmapping
We map your current state, define goals, and set your future architecture.

02.

UX & UI Design
We create component-based, scalable designs that work seamlessly in Sitecore.

03.

Development & Integration
Using Next.js, Vercel and headless Sitecore, we develop for speed and performance.

04.

Content Migration
We plan and automate smart content migration pathways, from XP or other CMSs.

05.

Testing & Launch
We run system, user and performance testing before go-live and provide hypercare post-launch.

Built for Composability

Sitecore XM Cloud plays well with others—and so do we. We’ve built composable stacks using:

Vercel for front-end hosting
Next.js for performant UI
Sitecore Search, Sitecore Forms, and Content Hub as part of a broader DXP
Integrations with CRMs (Salesforce, HubSpot), analytics, CDPs, and marketing automation tools

Migration from Legacy Sitecore

Still on Sitecore XP or an older on-prem version? We’ve helped brands shift to XM Cloud with a clear, staged migration plan.

That includes:

Identifying features that need to be reimagined (e.g. forms, personalisation, search)
Managing content restructuring and migration
Leveraging SaaS-native capabilities like Sitecore Pages and webhooks
Ensuring continuity across SEO, analytics, and integrations

Some of the Sitecore work we’ve done

We utilise and enhance the Mirvac component library within Sitecore, and roll-out new websites within their infrastructure for each new development project. In addition, we continuously optimise and evolve the Mirvac.com experience on Sitecore.

We manage the Sitecore environments across Rawson Group, including for Rawson Homes and Thrive Homes. We recently underwent a significant version upgrade, and in parallel continuously enhance functionality and ensure we’re getting the most out of Sitecore.

Why G Squared

We move fast, think strategically, and build with purpose.

Our team combines deep Sitecore knowledge with broader digital experience expertise: UX, SEO, CRO, digital media, and more. You won’t get a cookie-cutter build or a bloated solution. Just a composable, scalable website made for the way you work.

G Squared has strong strategic thinking and executional capability that will deliver on our objectives

Bemoi George

Head of Growth

Gumtree Australia

Their attention to detail and attentiveness has really helped us... they completely understand our objectives!

Mariah Poullos

Digital Marketing

MILKRUN

G Squared has strong knowledge in identifying issues and tackling problems. Highly recommend.

Peace Ho

Digital Marketing Manager

ASUS Australia

We love working with the G Squared team - it's their strategic thinking and consultative value that sets them apart.

Dom O'Brien

Chief Marketing Officer

Mate Internet + Mobile

The team is fantastic in coming up with new strategies that best support our business and it's great that the SEO, paid and web teams work collaboratively together.

Holly Braham

Marketing Manager

Wynstan