Please find below a collection of whitepapers, reports and resources produced by our team.
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Resources.
AI Use in the Home Improvement and Renovation Industry
How AI assistants are reshaping the customer research journey, and what it means for the businesses trying to be found
A research report by G Squared revealing that AI is making consumers more informed about design, materials, budget and products on the market before they contact home improvement companies.
The Integrated Customer Journey: What Sets Retail Leaders Apart
Discover what sets high-growth retailers apart the integrated customer journey report
An exclusive report by G Squared revealing how integrated digital strategies are driving over 12.6% YoY growth in top-performing retail brands. Learn what they’re doing—and how you can do it too.
Published September 2025
AI in Online Shopping
How AI Has Changed Shopping Behaviour, And What It Means For SEO
An exclusive report by G Squared revealing how 81% of shoppers have changed their online shopping behaviour, and what brands need to do to stay relevant.
Featured insights from our team.
