Digital design

Performance Creative in digital design is about crafting visuals that not only look good but also deliver tangible outcomes by leveraging analytics and iterative design adjustments.

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Optimised Aesthetics

Designs are created with conversion optimisation in mind. Each visual is developed to capture attention and prompt user actions, all while being aligned with the performance metrics of the campaign. 

Continuous Refinement

As the campaign progresses, we monitor the performance of each design asset. Underperforming visuals are either improved or replaced, allowing us to ensure that your creative remains fresh and engaging, adapting to audience reactions.

A/B Testing

We frequently run tests comparing different visual elements—colors, layouts, call-to-action buttons, etc.—to determine what resonates best with your audience, helping guide the next iteration of design work.

Our process, underpinned by technology​.

Data
Strategy
Delivery
Reporting

Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

We'd love to discuss your upcoming project and requirements

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Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.

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