Copywriting

For copywriting, Performance Creative centres around crafting compelling narratives and messages designed to drive engagement and conversion.

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Data-Driven Messaging

The language we use is shaped by insights from previous campaigns, focusing on what resonates most with your audience. We write to persuade, but with clear performance metrics in mind—whether that's click-through rates, engagement, or conversion rates.

Testing and Iterating

We experiment with different headlines, copy styles, and calls to action, testing them in real-time to understand which versions deliver the best results. Based on this data, we refine the copy throughout the campaign, ensuring maximum impact.

Tailored Copy for Each Funnel Stage

The copy evolves with your audience, adapting to their position within the marketing funnel—from awareness to consideration to conversion—ensuring that each message speaks directly to their needs and desires at every touchpoint.

Our process, underpinned by technology​.

Data
Strategy
Delivery
Reporting

Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

We'd love to discuss your upcoming project and requirements

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Featured insights from our team.

Get in touch.

We’d love to hear what you’re up to and how we can help.

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