increase in bookings
increase in organic search traffic
increase in pages per session
We conducted a comprehensive SEO Audit to identify scope for further growth following the launch of Eyecare Plus’ new website. From there, we got the fundamentals right – correctly optimised meta data, and optimised content for key pages and articles. We created a content plan which included topic ideation based on our keyword research and built high quality backlinks to assist lift the domain’s authority.
We identified which keywords were driving the most bookings and in which areas, and combined this with a sophisticated local search strategy to help drive real business results. Our SEO team worked closely with our performance team to ensure the Google Ads campaign, and the findings within, were informing our SEO strategy – ensuring high-converting keywords were prioritised in SEO.
increase in enquiry volume
increase in store visits
increase in eCom transactions
We conducted a comprehensive SEO Audit to provide the basis for our strategy. We then implemented technical SEO to fix all errors based on our audit, including schema markups to achieve review snippets for star ratings on search results.
From there, we implemented a content strategy to boost product category page content and articles broadly. This helped achieve some initial results and boosted share of voice on search. Lastly, we built high quality backlinks to assist in building the domain profile long-term.
By integrating their CRM with Google Analytics, we determined which keywords were driving the highest value sales for Cerrone, and using this data to inform both our paid media and organic search strategies.
This approach continues to be a success with search traffic and subsequent sales volumes increasing month on month.
Our development team is experienced across all major platforms, and work not just within SEO optimisations, but on design and build for the agency’s web clients, including Sealy Posturepedic, Wattyl Paint, Nick Scali and more.
- Website audit to identify technical errors
- Fix broken links & other technical errors
- Page speed audit & optimisation
- Structured data markup
On-page SEO & content.
Our content writing team is experienced in writing both long-form and short-form content which is both optimised for SEO, and suitable as marketing copy. Our content writing team is extensive and scalable, meaning we can write large volumes of content to help drive strong SEO results.
- Keyword research & keyword mapping
- Ongoing on-page optimisation
- Content analysis
- Optimise existing content - keyword optimisation, internal linking
- New content creation - SEO optimised website copywriting, topic ideation, articles & blog posts
More than 70% of all local smartphone searches have led to an offline store purchase, presenting a strong opportunity for businesses with physical locations. We specialise in optimise Google My Business listing to ensure you’re able to capitalise on local search for all physical locations.
- Experience optimising businesses with > 250 locations
- Set up, claim & optimise locations
- Google reviews & online reputation management
- Name, address & phone number consistency
- Local citations
G Squared immediately impressed us
G Squared immediately impressed us with their appetite for data and understanding not only what our customers were looking to gain, but what would best influence growth for our business. In doing so, they worked closely with our marketers, executives and wider stakeholders. This allowed them to develop a deeper understanding of the business, which is particularly important for a brand like ours which had previously relied solely on bricks & mortar retail..
I am proud to recommend G Squared
G Squared spearheaded a digital transformation for our business that focused on improving the online booking process. The mobile booking process was based on G Squared’s research and this is what assisted in boosting online booking numbers significantly.
Get in touch.
Please use the form to contact us about your project. A member of our team will be in touch within 24 hours. If you prefer, give us a ring on
(02) 9339 4500