AI Use in the Home Improvement and Renovation Industry
How AI assistants are reshaping the customer research journey, and what it means for the businesses trying to be found
A research report by G Squared revealing that AI is making consumers more informed about design, materials, budget and products on the market before they contact home improvement companies.
What you'll learn from this free report.
used AI at some stage during their project
considered contacting just 1-2 businesses after using AI
said transparent pricing or customer reviews (or both) are more important after using AI
rate price as the most important factor when selecting suppliers
are likely to use AI next time they renovate
trust AI recommendations for selecting suppliers – demonstrating the importance of your website and content
AI is changing how people research and select home improvement suppliers – find out what you need to do to get ahead
Get the full report now.
This report is for you if you're a:
Website manager wanting to improve channel ROI
Digital marketer looking for tactics to improve performance
Home improvement executive building scalable customer journeys
CMO looking to understand how your customer journey is changing