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9 April, 2019
George Pappas
1min read

G Squared wins Digital Transformation Award at AdNews Agency of the Year Awards

9 April, 2019
George Pappas
1min read

Contents

    We are pleased to announce that we have come away with the Digital Transformation Award at the AdNews Agency of the Year Awards 2019. The ceremony was held on Friday 5 April 2019 over a ‘Leaders’ Long Lunch’ held at Sydney’s Town Hall.

    The award recognises the agency’s work for renowned jewellery brand Cerrone, which included the design & build of an eCommerce solution and diamond builder function.

    The win marks a successful 6 months for the agency coming off being Finalists in NSW, and the only digital agency to do so, at the Telstra Business Awards last year.

    Our awards.

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    Featured insights from our team.

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    Over the last couple of years, we’ve seen Google’s Performance Max and Meta’s Advantage+ drive increasingly strong results as the platforms learn more about consumers, and put the right ad in front of the right person, at the right time. However, there has always been some skepticism around the conflict of interest: the platform, which owns the inventory, deciding when to place which ad to which user. This gives a lot of control to the entity ultimately sending the invoices.

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