Magento Web Development Services (Adobe Commerce)

Magento, now called Adobe Commerce, is a comprehensive ecommerce solution that empowers businesses to grow through customised commerce experiences. It integrates various features to facilitate online retailing, including AI-driven tools for personalisation, support for managing multiple brands and storefronts, an extensive set of developer tools for customisation, and capabilities for scaling operations efficiently. 

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AI-powered personalisation

Personalisation is key to providing a customer service experience that your audience finds simple and intuitive and provides them with what they need when they want it. Magento Adobe Commerce uses AI to deliver personalised shopping experiences for your customers, including tailored site searches, product recommendations, and content.

Multi-brand management

Magento Adobe Commerce allows you to easily manage multiple B2B and B2C sites and marketplaces from one place, enabling rapid deployment at scale.This also allows you to localise your content for different markets, providing a better customer experience.

Flexible architecture

With access to powerful developer tools and a headless commerce solution, Adobe Commerce powers agile innovation and effortless customisation. Design your website in a way that meets your business goals and fits your customers’ needs.

Scalable operations

Deliver fast and reliable customer experiences, even during peak traffic events. Adobe Commerce provides cloud-native solutions, meaning that it can grow and adapt with your business needs. This ensures that your customers always experience a simple, seamless journey.

Integrated commerce analytics and insights

Gain a deeper understanding of your customers’ behaviour and the performance of commerce activities thanks to integrated analytics and insights. By leveraging this essential data, you can achieve a 360-degree view of your customers and your business operations—which in turn facilitates informed, data-driven decision-making.

Global expansion and omnichannel selling

Looking to expand onto the global stage? Adobe Commerce is built for businesses aiming for global reach and omnichannel presence. It simplifies the complexities of expanding into new markets and selling across multiple channels, including online, mobile, and in-store. The platform supports localisation for language, currency, and payment methods, making it easier to cater to a global audience.

We customise Adobe Commerce Magento to meet your requirements

At G Squared, we will work closely with you to understand your business goals and the needs of your target audience. These insights will help us leverage the customisation aspect of Adobe Commerce to meet your requirements, providing a user experience your customers will love. Our team of certified Magento developers have extensive experience working with Adobe Commerce and businesses of various sizes. As our valued client, we’ll ensure that you’re kept up to date every step of the way and that the end result meets your unique vision.

Capitalise on the power of AI to create a unique experience

G Squared can take your digital presence to the next level by leveraging Adobe Commerce's vast AI and analytics capabilities as part of our Magento web design offerings. Our expertise in integrating Adobe Commerce’s advanced analytics ensures your ecommerce business not only delivers personalised customer experiences, but also provides actionable insights into customer behaviour and site performance. Gaining access to this key information can empower you to make informed decisions that propel your business forward, unlocking the full potential of your online presence.

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Not quite ready to start building or expanding your Adobe Commerce Magento ecommerce website? Take advantage of our consulting services.

We offer the following:

Research & Insights

Data deep-dive, heatmap and user journey observations, competitor benchmarking, project opportunities and web strategy.

Stakeholder workshops

Interactive workshops with key stakeholders to determine key user personas, profile them, and map their journey. In addition, allows us to identify key requirements and priorities, together with ensuring each business unit is consulted for the project.

User studies and interviews

We lead consultative work with segments of your target audience to better understand their motivations, barriers and pain points. We can also conduct observational work where we test new features, content architecture or conversion flows directly with them.

Technical platform discovery

Reviewing suitable platforms and technologies to help power website and meet business needs. Liaising directly with vendors on your behalf, and summarising benefits/limitations and costs of each for your review, together with our recommendations.

Feasibility studies

Analysing and providing recommendations on the viability of a particular product, project or opportunity.

Website audit

Analysing existing website, user flows and technical stack; reviewing data and providing recommendations for result uplift.

Our process, underpinned by technology​.


Quantitative analysis

We’re a Sydney marketing agency with a point of difference. Introducing Gamma, our proprietary AI technology, which allows us to analyse big data sets in real time​.

Qualitative approach​

We work collaboratively with clients on an ongoing basis to extract insights relevant to their business challenges​.

Gamma is the dedicated innovation lab of G Squared, comprising of a select team of consultants and engineers who collaborate with clients to craft purpose-built AI tools.

Frequently asked questions

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What is Magento?

Magento is a leading ecommerce platform that offers powerful and flexible features for online ecommerce store development. It's designed to help businesses create scalable and customisable ecommerce websites, providing a wide range of tools for product management, marketing, and customer engagement.

What is the difference between Magento and Adobe Commerce?

Magento and Adobe Commerce are one and the same. Adobe acquired Magento in 2018, and the platform was officially renamed Adobe Commerce in 2021. As Magento was such a hugely popular platform, some people still commonly refer to it as Magento or Adobe Commerce Magento.

What are the benefits of using Adobe Commerce Magento for my online store?

Magento ecommerce platform development services can help enhance your store's functionality, improve user experience, and increase sales through effective SEO and marketing tools. It does this through its extensive customisation options, AI capabilities, and simple scalability.

Do I need technical expertise to manage an Adobe Commerce Magento website?

While this platform is user-friendly in many aspects, managing an Adobe Commerce Magento website can require some technical knowledge, especially for customising and scaling the store. Many businesses choose to work with an Adobe Commerce Magento agency to design, develop, and maintain their site. Working with a professional agency that specialises in Magento web development can help save you time and money, and provide you with in-depth insights and information that can benefit your business.

Can you help migrate my existing online store to Magento Adobe Commerce?

Yes, our Magento website development services include migration assistance to help businesses transition from their existing online store to Magento Adobe Commerce. This process involves moving data, such as product listings, customer information, and order history, while ensuring the new Adobe Commerce Magento platform is fully optimised for performance and SEO.

What types of customisation options are available with Magento?

Magento offers extensive customisation options through themes and extensions, allowing for the creation of unique online stores that fully reflect your brand’s unique identity and meet your specific business requirements. Partnering with a Magento development agency can help you tap into the full potential of Magento’s customisation functionalities, providing you with an ecommerce website that fits your needs.

Is Adobe Commerce suitable for small businesses as well as larger enterprises?

Yes, Magento Adobe Commerce is designed to cater to businesses of all sizes—from small startups to large global enterprises. Its scalable architecture and flexible pricing models make it an attractive option for businesses looking to grow their online sales. Smaller businesses can benefit from the comprehensive feature set and scalability of the platform, while larger enterprises can make use of features, including the omnichannel localisation of various sites.

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