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Optimizely Implementation and Optimisation

We don’t just launch websites. We help brands get smarter with every interaction. G Squared builds and optimises Optimizely DXP experiences across both SaaS and PaaS environments.

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Why Optimizely

  • Optimizely is more than a CMS: it’s a digital experience platform designed for growth. Whether you're on the SaaS version of Optimizely CMS or working within the PaaS model, the platform gives you the ability to create, personalise and optimise experiences at scale.

  • We help brands harness the full stack: content, commerce, personalisation, experimentation and analytics, all backed by real-time data and agile delivery.

Our Focus Areas

Our Focus Areas

  • CMS Implementation

  • We implement both SaaS and PaaS versions of Optimizely CMS, depending on your tech and team maturity. SaaS offers speed, scalability and hands-off maintenance. PaaS allows for deeper customisation and on-prem control. We know how to make both work, and when to recommend each.

  • Experimentation + CRO

  • Optimizely started as an experimentation platform; and that DNA still runs deep. We bring that mindset to every build. From multivariate testing to CRO strategy and roadmap delivery, we turn Optimizely’s experimentation suite into a lever for growth.

Personalization Strategy

Personalisation
Strategy

  • We help you connect the dots between customer data and tailored experiences. Whether using Optimizely’s ODP or integrating your own CDP, we plan and implement personalisation across journeys, segments and channels.

Our Implementation Approach

Every Optimizely project we run is phased, agile, and conversion-aware from day one.

We typically deliver in the following stages:

01.

  • Discovery & Roadmapping

  • Technical architecture, platform choice, CRO integration and data mapping

02.

  • UX & UI Design

  • We create component-based, scalable designs that work seamlessly in Sitecore.

03.

  • Development & Integration

  • Component-based development using best practices for SaaS or PaaS deployments

04.

  • Content Migration & Training

  • Structured, efficient content workflows and stakeholder enablement

05.

  • Optimisation Layer

  • Launch with A/B tests, personalisation triggers and conversion goals already in place

Designed for Growth

We plug into the full Optimizely stack and extend it where needed.

Our team works across:

  • Optimizely CMS (SaaS & PaaS)

  • Optimizely Web Experimentation

  • Optimizely Feature Experimentation

  • Optimizely Data Platform (ODP)

  • Content Marketing Platform (CMP)

  • Integrations with CRMs, analytics tools, eCommerce platforms, and data layers

We’re not just implementers — we’re optimisers. Your website should get better every week, not every year.

Optimising What Matters

Some agencies hand over a new CMS and call it a day. We don’t.

We run ongoing testing, performance reviews, and customer journey analysis to improve results. Whether it’s changing a CTA, reworking a funnel, or launching a new variant, we stay close to what moves the needle.

Examples of what we optimise:

  • Lead gen performance

  • Funnel drop-off

  • Form UX

  • Navigation and IA

  • Landing page messaging

  • Content sequencing

  • Personalisation triggers

  • Device and speed-based experience variants

Why G Squared

We’re digital specialists, not generalists… and we treat every Optimizely project as a growth opportunity, not just a technical delivery.

Our cross-functional teams bring together strategists, designers, developers and optimisation specialists who know how to deliver long-term impact, not just launch-day hype.

Gumtree logo
G Squared has strong strategic thinking and executional capability that will deliver on our objectives
Bemoi George
Head of Growth
Gumtree Australia
MILKRUN logo
Their attention to detail and attentiveness has really helped us... they completely understand our objectives!
Mariah Poullos
Digital Marketing
MILKRUN
ASUS logo
G Squared has strong knowledge in identifying issues and tackling problems. Highly recommend.
Peace Ho
Digital Marketing Manager
ASUS Australia
Mate logo
We love working with the G Squared team - it's their strategic thinking and consultative value that sets them apart.
Dom O'Brien
Chief Marketing Officer
Mate Internet + Mobile
Wynstan logo
The team is fantastic in coming up with new strategies that best support our business and it's great that the SEO, paid and web teams work collaboratively together.
Holly Braham
Marketing Manager
Wynstan

Let’s talk

Whether you're building from scratch or looking to make more of your existing platform, we’d love to show you what’s possible with Optimizely.

Get in touch

Featured insights from our team.

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