Our Agency.

G Squared was founded in November 2012 in the Sydney suburb of Marrickville by George Photios and George Pappas. With a deep passion and extensive experience in social marketing & web design, the agency’s launch saw it specialising in these two areas. However, our service offering expanded with the growing needs of our clients, and we rapidly transformed into a full-service digital agency.

Today, we focus on utilising the right digital channels to achieve outstanding results for our clients. We let the data shape the strategy, conducting extensive research around your brand and audience to ensure our work generates real business results. We are driven by your core business objectives, and track the user journey from initial contact through to acquisition, continually improving our work to achieving ongoing results.

Most importantly, we truly believe in transparency and honesty; this is instilled in the agency’s core values. Paramount to driving this is a team who shares this belief.