G Squared was founded in November 2012 in the Sydney suburb of Marrickville by George Photios and George
Pappas. With a deep passion and extensive experience in social marketing & web design, the agency’s launch saw it
specialising in these two areas. However, our service offering expanded with the growing needs of our clients,
and we rapidly transformed into a full-service digital agency.
Today, we consider ourselves a digitally-centric agency built on innovation, technology and hard work. Our core
competencies lie in using data and technology to shape our creative vision. We look at digital holistically, and
approach each challenge with fresh, innovative, and ideas driven by thorough research.
Our number one priority is open & honest communication between us and the client. We are firm believers that
creativity spawns from communication, so we apply this mentality from the briefing process all the way through to
Our team is a hand-picked bunch of digital enthusiasts specialising in exceeding client expectations.