Our Agency.


G Squared is a results-focused digital agency that creates data-driven websites, campaigns and content.

G Squared was founded in November 2012 in the Sydney suburb of Marrickville by George Photios and George Pappas. With a deep passion and extensive experience in social marketing & web design, the agency’s launch saw it specialising in these two areas. However, our service offering expanded with the growing needs of our clients, and we rapidly transformed into a full-service digital agency.

Today, we focus on utilising the right digital channels to achieve outstanding results for our clients. We let the data shape the strategy, conducting extensive research around your brand and audience to ensure our work generates real business results. We are driven by your core business objectives, and track the user journey from initial contact through to acquisition, continually improving our work to achieving ongoing results.

Most importantly, we truly believe in transparency and honesty; this is instilled in the agency’s core values. Paramount to driving this is a team who shares this belief.

We’re not just an agency - we’re digital innovators

Our awards

Organisation Awards Year
AdNews Awards Winner, Digital Transformation 2019
Telstra Business Awards Finalist, New South Wales 2018
AMY Awards Finalist, Customer Engagement Website (Product) 2018
International Design Awards Honourable Mention, Website/Multimedia 2018
B&T Awards Finalist, Best Use of Real Time Marketing 2017
Australian Web Awards 2x National Finalist, Website of the Year 2017

Get in touch.

Please use the form to brief us on your project. A member of our team will be in touch within 24 hours. If you prefer, give us a ring on (02) 9339 4500.

Brands we've worked with