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Resources.

Please find below a collection of whitepapers, reports and resources produced by our team.

AI in Online Shopping

How AI Has Changed Shopping Behaviour, And What It Means For SEO

An exclusive report by G Squared revealing how 81% of shoppers have changed their online shopping behaviour, and what brands need to do to stay relevant.

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The Integrated Customer Journey: What Sets Retail Leaders Apart

Discover what sets high-growth retailers apart the integrated customer journey report

An exclusive report by G Squared revealing how integrated digital strategies are driving over 12.6% YoY growth in top-performing retail brands. Learn what they’re doing—and how you can do it too.

Published September 2025

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Featured insights from our team.

What’s G Squared up to in 2026?

2025 was an eventful year for G Squared. In this article, I'll take you through some key highlights from last year and what we're planning for 2026.

12 February, 2026
George Photios
3min read