Research & Insights
At the core of any work conducted are actionable insights that drive the decisions we make.In other words, we let the data shape the strategy. We have embedded this in our initial process, outlined below:
- Define: we look to define your user personas, gaining an understanding on their behaviours, motivations, device usage and limitations. We also define the wider context surrounding your brand, including a comprehensive competitor analysis which allows us to recognise project opportunities.
- Understand: we then look to match your user personas to particular business objectives, which allows us to understand the commercial end goal of each group.
- Map: the site structure and user flow is then mapped, including a 360 view on the various website entry points and anticipated end-result/conversion.
- Create: we then bring these journeys to life via low and high-fidelity designs, and build them out via prototyping technologies to allow ease of review and prompt early user testing.
Our User Experience Design follows an overarching mantra: what would the user want? Often, this means breaking away from thinking like designers, developers and marketers and instead truly adopting the user’s persona and thinking about their needs first & foremost. This is underpinned by an extensive UX process, which involves user persona definition, user flow definition & mapping, site-mapping, wireframing, prototyping & early user testing.
Our UI process then follows this experience-first approach, looking to bring to life your solution through carefully-crafted design. Each element is given considerable thought, and brought together in our UI Guide which acts as an extension to your brand guidelines, outlining key rules & guidelines for your design (and rationale for each element).
Our web development team work closely with our UI & UX teams in bringing to life the creative solution. We work with all the major open-source Content Management Systems, eCommerce platforms and PHP frameworks.
Essential to a smooth deployment and handover is a comprehensive testing process. We do not rely on system & user testing occurring only at the conclusion of a project – instead, we test early and often to ensure we are constantly in a process of re-evaluation.
Our Web Design & Development service is not over at deployment. We offer 3 months complementary phone & email support, and include a 12 month website warranty – which is double the industry standard.
We also offer an ongoing Maintenance & Support service where we run monthly health & performance checks, and update CMS & plugins where necessary.