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eCommerce SEO Services

Increase product visibility in search and drive more online sales.

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Mate logo
"We love working with the G Squared team - it's their strategic thinking and consultative value that sets them apart."
Dom O'Brien
Chief Marketing Officer
Mate Internet + Mobile
Wynstan logo
"The team is fantastic in coming up with new strategies that best support our business and it's great that the SEO, paid and web teams work collaboratively together."
Holly Braham
Marketing Manager
Wynstan
MILKRUN logo
"Their attention to detail and attentiveness has really helped us... they completely understand our objectives!"
Mariah Poullos
Digital Marketing
MILKRUN
Gumtree logo
"G Squared has strong strategic thinking and executional capability that will deliver on our objectives"
Bemoi George
Head of Growth
Gumtree Australia
ASUS logo
"G Squared has strong knowledge in identifying issues and tackling problems. Highly recommend."
Peace Ho
Digital Marketing Manager
ASUS Australia
Mate logo
"We love working with the G Squared team - it's their strategic thinking and consultative value that sets them apart."
Dom O'Brien
Chief Marketing Officer
Mate Internet + Mobile
Wynstan logo
"The team is fantastic in coming up with new strategies that best support our business and it's great that the SEO, paid and web teams work collaboratively together."
Holly Braham
Marketing Manager
Wynstan
MILKRUN logo
"Their attention to detail and attentiveness has really helped us... they completely understand our objectives!"
Mariah Poullos
Digital Marketing
MILKRUN
Gumtree logo
"G Squared has strong strategic thinking and executional capability that will deliver on our objectives"
Bemoi George
Head of Growth
Gumtree Australia
ASUS logo
"G Squared has strong knowledge in identifying issues and tackling problems. Highly recommend."
Peace Ho
Digital Marketing Manager
ASUS Australia

SEO that delivers results beyond rankings and clicks

Fixing AI crawl signals to unlock MILKRUN’s organic growth

+125% organic revenue YoY

+137% organic sessions YoY

10x increased time on page

"Their attention to detail and attentiveness has really helped us... they completely understand our objectives"

Gumtree's rise as the premier pet information hub

6x boost in sessions for the Pet Insurance page.

93% improved exit rate

2x organic search traffic

Gumtree's strategic SEO and content revamp led to a seamless, informative user journey for pet owners.

How to create a cohesive digital experience for three isolated and separate customer types (homeowner, commercial/industrial, partner)

32% increase in organic conversions

45% increase in calls

34% increase in conversion rate

Driving customer acquisition for a challenger brand in a competitive market

65% increase in organic conversions

30% increase in orders

13% decrease in bounce rate

Our strategy is truly integrated, with a thorough understanding of the user journey across channels being established, allowing us to continually optimise spend and focus.

What our eCommerce SEO services include

Effective eCommerce SEO focuses on improving how search engines interpret large product catalogues while ensuring customers can easily find relevant products.

Category and collection page optimisation

Category pages often target high-volume search queries. We optimise category structure, headings, metadata, and internal linking to ensure these pages clearly signal the products and search terms they should rank for.

Product page optimisation

Product pages represent the majority of content on most eCommerce websites. Our team improves product descriptions, structured data, page structure, and internal linking so search engines can better understand each product and its relevance to search queries.

Technical SEO for online stores

eCommerce websites often face technical challenges such as duplicate content, crawl inefficiencies, and indexing issues. We review site architecture, pagination, canonical tags, and crawl behaviour to ensure search engines can efficiently access and index your catalogue.

Internal linking and site structure

Search engines rely on internal links to understand how pages relate to each other. We improve navigation, category hierarchies, and internal linking to ensure important pages receive stronger authority signals.

Businesses targeting specific regions may also benefit from local SEO Sydney strategies to improve location-based search visibility.

Some of our clients.

Why work with G Squared for eCommerce SEO

Improving search performance for an online store requires ongoing analysis and optimisation.

Our team focuses on identifying the improvements most likely to influence product visibility and organic revenue.

Our work includes:

  • Analysing how customers search for your products

  • Improving the structure and technical performance of your store

  • Optimising category and product pages for relevant searches

  • Strengthening internal linking and site architecture

  • Monitoring performance and refining SEO strategies over time

Learn more about our experience as an SEO agency in Australia or explore our work as a trusted SEO company in Sydney.

Frequently asked questions

Still can’t find the answers you’re looking for?

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How much does eCommerce SEO cost?

The cost of eCommerce SEO depends on the size of your store, the competitiveness of your industry, and the level of optimisation required.

Stores with large product catalogues often require more technical analysis and ongoing optimisation than smaller websites.

What are eCommerce SEO services?

eCommerce SEO services focus on improving the visibility of product and category pages in organic search results.

This typically includes technical optimisation, keyword research, product page improvements, category page optimisation, and link development.

Is SEO worth it for eCommerce?

SEO can be one of the most effective channels for e-commerce businesses because product searches often begin on search engines.

When product pages rank for relevant searches, they can generate consistent traffic and sales without relying solely on paid advertising.

How much does SEO cost in Australia?

SEO costs in Australia vary depending on the scope of work, website size, and market competitiveness.

Businesses with large websites or competitive industries typically require more comprehensive SEO strategies.

What are the SEO services?

SEO services typically include:

  • Keyword research and search analysis

  • Technical SEO audits and improvements

  • On-page optimisation and content development

  • Link building and authority development

  • Ongoing performance monitoring and reporting

eCommerce SEO services focused on product discovery and revenue

Search is one of the primary ways customers discover products online. When your product and category pages rank for relevant searches, they can generate consistent traffic and sales without ongoing advertising costs.

Our eCommerce SEO services focus on improving how your store appears in organic search. We analyse how customers search for your products, identify ranking opportunities, and optimise your website so search engines can better understand and index your catalogue.

At G Squared, eCommerce SEO is approached differently from traditional website optimisation. Online stores often contain hundreds or thousands of pages, which means technical structure, category hierarchy, and internal linking play a significant role in search performance.

If you are looking for an eCommerce SEO service that improves product visibility and supports long-term revenue growth, our team focuses on structured improvements that influence how your store performs in search results.

Explore our SEO optimisation services or learn more about our SEO services in Australia.

Featured insights from our team.