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SEO Company Focused on Real Business Outcomes

We turn search into a high-performing, always-on growth engine.

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"We love working with the G Squared team - it's their strategic thinking and consultative value that sets them apart."

Dom O'Brien

Chief Marketing Officer

Mate Internet + Mobile

"The team is fantastic in coming up with new strategies that best support our business and it's great that the SEO, paid and web teams work collaboratively together."

Holly Braham

Marketing Manager

Wynstan

"Their attention to detail and attentiveness has really helped us... they completely understand our objectives!"

Mariah Poullos

Digital Marketing

MILKRUN

"G Squared has strong strategic thinking and executional capability that will deliver on our objectives"

Bemoi George

Head of Growth

Gumtree Australia

"G Squared has strong knowledge in identifying issues and tackling problems. Highly recommend."

Peace Ho

Digital Marketing Manager

ASUS Australia

"We love working with the G Squared team - it's their strategic thinking and consultative value that sets them apart."

Dom O'Brien

Chief Marketing Officer

Mate Internet + Mobile

"The team is fantastic in coming up with new strategies that best support our business and it's great that the SEO, paid and web teams work collaboratively together."

Holly Braham

Marketing Manager

Wynstan

"Their attention to detail and attentiveness has really helped us... they completely understand our objectives!"

Mariah Poullos

Digital Marketing

MILKRUN

"G Squared has strong strategic thinking and executional capability that will deliver on our objectives"

Bemoi George

Head of Growth

Gumtree Australia

"G Squared has strong knowledge in identifying issues and tackling problems. Highly recommend."

Peace Ho

Digital Marketing Manager

ASUS Australia

SEO that delivers results beyond rankings and clicks

Fixing AI crawl signals to unlock MILKRUN’s organic growth

+125% organic revenue YoY

+137% organic sessions YoY

10x increased time on page

"Their attention to detail and attentiveness has really helped us... they completely understand our objectives"

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Gumtree's rise as the premier pet information hub

6x boost in sessions for the Pet Insurance page.

93% improved exit rate

2x organic search traffic

Gumtree's strategic SEO and content revamp led to a seamless, informative user journey for pet owners.

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How to create a cohesive digital experience for three isolated and separate customer types (homeowner, commercial/industrial, partner)

32% increase in organic conversions

45% increase in calls

34% increase in conversion rate

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Driving customer acquisition for a challenger brand in a competitive market

65% increase in organic conversions

30% increase in orders

13% decrease in bounce rate

Our strategy is truly integrated, with a thorough understanding of the user journey across channels being established, allowing us to continually optimise spend and focus.

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What we do.

A high-performing SEO company delivers more than rankings. It builds a strategic framework that connects search visibility with commercial growth.

Technical SEO

Strong technical foundations are essential for sustainable performance. Our team ensures your website is crawlable, structurally sound and aligned with search engine best practices. From site architecture and internal linking to page speed and structured data, we create the foundations that enable scalable growth.

Search strategy and keyword research

Successful SEO companies begin with a deep understanding of how your audience searches. We conduct extensive keyword research and search intent analysis to identify opportunities that drive meaningful traffic and high-value conversions.

Content strategy and optimisation

Search visibility depends on authoritative, relevant content. We develop content strategies designed to capture demand, strengthen brand authority and support long-term ranking performance.

Authority building

Search engines prioritise trusted sources. Our approach to authority building strengthens your digital reputation through ethical, strategic initiatives that reinforce credibility within your industry.

Conversion optimisation

Visibility alone does not deliver growth. We analyse user behaviour, identify barriers within the customer journey and refine key pages to improve conversion rates. The role of an SEO company is not just to attract visitors, but to turn them into customers.

Enterprise SEO

For large organisations, SEO requires coordination across multiple teams, systems and stakeholders. Our enterprise frameworks ensure scalable processes, strategic alignment and consistent performance across complex websites.

Why choose G Squared over other SEO companies?

01.

Proven track record
Among leading SEO companies, G Squared stands out for delivering measurable growth across diverse industries. Our campaigns consistently exceed performance benchmarks and generate sustained commercial outcomes.

02.

Integrated thinking
The user sits at the centre of every strategy we build. Unlike many SEO companies that operate in isolation, we integrate SEO with broader digital activity to create cohesive customer journeys that convert.

03.

Proactive and strategic
Search engines evolve and markets shift. Our strategies anticipate change rather than react to it. This proactive approach ensures your business remains competitive as algorithms and search behaviour continue to develop.

04.

Specialist teams
Technical analysts. Content strategists. Data specialists. Digital consultants. Our multidisciplinary structure enables us to deliver deeper insight and stronger results than many traditional SEO companies.

05.

Real business results
We focus on revenue, acquisition and profitability. While many SEO companies emphasise rankings and impressions, our campaigns are engineered to deliver tangible commercial impact.

06.

Data-driven, insight-led
Every recommendation is backed by data. We analyse search trends, customer behaviour and competitive positioning to guide strategy and unlock growth opportunities.

Some of our clients.

Frequently asked questions

Still can’t find the answers you’re looking for?

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What does an SEO company actually do?

An SEO company helps businesses improve their visibility in organic search engine results. This typically involves a combination of technical optimisation, keyword research, content development, authority building and performance analysis.

However, the role of a strong SEO company extends beyond rankings. The objective is to attract the right audience, improve user experience and convert search visibility into measurable business outcomes such as leads, sales and revenue growth.

Who is SEO in a company?

Within a company, SEO is typically managed by digital marketing specialists responsible for improving organic search visibility. In larger organisations, this may involve a dedicated SEO manager or team overseeing technical optimisation, content strategy and performance reporting.

Many businesses choose to work with external SEO companies to access specialised expertise, advanced tools and strategic guidance that may not exist internally.

What does SEO cost in Australia?

The cost of working with an SEO company in Australia varies depending on the competitiveness of your industry, the size of your website and the scope of work required.

A comprehensive SEO strategy may involve technical improvements, strategic content development, authority building and continuous performance analysis. Rather than fixed packages, many businesses benefit from tailored engagements that align SEO investment with commercial objectives and growth targets.

Is it worth paying a SEO company?

For many businesses, partnering with an experienced SEO company is a valuable investment. SEO requires technical expertise, strategic planning and ongoing optimisation to remain effective as algorithms evolve.

Working with a professional SEO company ensures your strategy is guided by data, implemented with precision and aligned with industry best practices — helping you achieve stronger and more sustainable results.

Can SEO make money?

Yes. When implemented effectively, SEO can become one of the most valuable digital acquisition channels for a business.

By improving search visibility for high-intent queries, an SEO company helps attract users who are actively looking for your products or services. This qualified traffic often leads to higher engagement, stronger conversion rates and sustainable revenue growth.

Over time, the cumulative impact of improved rankings and authority can create a powerful, compounding growth channel.

What are the 4 types of SEO?

Most comprehensive strategies delivered by SEO companies incorporate four core areas of optimisation:

Technical SEO: Ensuring a website is structured, crawlable and technically optimised for search engines.

On-page SEO: Optimising content, metadata and page structure to improve relevance and user experience.

Off-page SEO: Strengthening website authority through external signals and trusted references.

Local SEO: Improving visibility for geographically relevant searches to capture nearby customers.

When integrated effectively, these four pillars form the foundation of a high-performing SEO strategy that supports long-term digital growth.

The SEO company delivering results beyond rankings and clicks

Choosing the right SEO company can be the difference between incremental visibility and sustainable digital growth. While many SEO companies focus on traffic and rankings, the most effective strategies connect search performance directly to revenue, customer acquisition and long-term profitability.

At G Squared, our approach is grounded in strategy, technical expertise and a deep understanding of user behaviour. As a leading SEO company, we build integrated campaigns that align search intent with commercial objectives — ensuring your visibility translates into measurable business impact.

Whether you are an enterprise organisation navigating complex digital ecosystems or a fast-growing SME competing in a crowded market, our strategies are designed to position you ahead of competitors and keep you there.

We don’t chase short-term gains. We build long-term, defensible visibility that compounds over time.