Boosting website discoverability for MILKRUN
SEO
+125% organic revenue YoY
+137% organic sessions YoY
+1,058 first page keywords since site launch
MILKRUN is Woolworths’ online grocery delivery service, bringing fresh food, drinks, and everyday essentials to your door on the same day.
The Challenge.
Reverse 50% decline in visibility after migration
Improve site discoverability - domain was completely blocked from being crawled due to the hidden shop front.
Increase nonbrand visibility – overreliance on branded search for MILKRUN, Woolworths delivery and Jimmy Brings.
Grow NZ market - current site structure limiting international reach
Create a useable site structure for multi-channel results – allowed paid media, email and SMS to use targeted, shoppable landing pages.
The Integrated Solution.
We identified that Google was being blocked from crawling key areas of the MILKRUN website, resulting in a significant 50% loss in search visibility. To address this, we quickly resolved the crawl restrictions, enabling Google to access and index these critical sections again—which helped MILKRUN regain its lost visibility.
Following this, we worked closely with MILKRUN’s internal teams to launch a new site structure, ensuring search engine crawlers have full access to all shoppable parts of the website. This supported sustained visibility and growth, particularly for category and product pages.
Additionally, we developed an international strategy for both the Australian and New Zealand markets, which has contributed to ongoing growth in both regions.
Their attention to detail and attentiveness has really helped us... they completely understand our objectives - MILKRUN team
The Results.
Our year on year results include:
+125% organic revenue YoY
+137% organic sessions YoY
+1,058 first page keywords since site launch
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