How we expanded Meriton Suites' SEO strategy to deliver AI-driven revenue

The Integrated Solution.

While the brand already enjoyed strong market recognition and performance, evolving search behaviours and the rapid rise of AI-driven discovery platforms presented a new growth opportunity.

We identified an opportunity to strengthen its visibility across both traditional search and emerging LLM and AI referral channels.

We set out to enhance discoverability, authority, and performance through a combined SEO, GEO, and AI-focused optimisation strategy. By creating and strategically deploying high-quality, keyword-optimised, and AI-readable content across the website, we ensured Meriton Suites was better understood, trusted, and referenced by large language models and conversational search platforms.

A large part of our work was to align website content with user preferences to ensure LLM citations were relevant and tied to the user. For example, for travelers looking for recommendations for family hotels, we wanted to make sure LLMs knew of Meriton Suites' family amenities, and included these in its responses to searchers.

This approach improved inclusion within AI-generated responses and recommendations while maintaining strong organic search performance. The outcome was a significant uplift in AI and LLM-driven traffic, engagement, bookings, and revenue, demonstrating how an integrated SEO and GEO strategy can deliver meaningful commercial growth in an AI-powered search environment.